There are more Alexa options all those are customizable, explained below.
You can also create an Alexa toolbar, it is also helpful in better ranking. The Alexa ranks sites based primarily on tracking a sample set of internet traffic — users of its toolbar for the Internet Explorer, Firefox and Google Chrome web browsers. The Alexa Toolbar includes a pop-up blocker, a search box, links to Amazon.com and the Alexa homepage, and the Alexa ranking of the site that the user is visiting. It also allows the user to rate the site and view links to external, relevant sites. Create your toolbar by logging in to your Alexa account.