Micromax is an Indian consumer electronics company headquartered in Gurgaon, Haryana, India. Micromax was established as an IT software company in the year 2000 and worked on embedded platforms. Theceoosmicromax mobile company is Vineet Taneja and the company was founded by Sumeet Arora, Vikas Jain, Rahul Sharma, Rajesh Agarwal.
Samsung destroyed Nokia, Micromax destroyed Samsung, and now xiaomi will destroy Micromax but still we have to see the success story of this company.
Well, Micromax is now India’s best mobile manufacturer, the biggest reason is that they provide mobile phones, smartphones at very cheap rates. They are now selling led tv also. Micromax also manufactures good quality touchscreen and non-touchscreen mobiles below 3000 Rupees in India. Samsung and other mobile manufacturer Sticked with QualComm Chipset but Micromax Used Mediatek which was cheaper and people didn’t notice. They are really good in marketing too, they hired Hugh Jackman as a Brand Ambassador for the Canvas turbo series. Below are some points which describe the success of Micromax.
There are number of reasons which helped Micromax to grow up like Good services, Value for money, Branding, Ambitions etc., i mentioned few of them in this post.
- Using china as a manufacturing base
- Rural target market
- Early android adoption
- Fast Product rollout
- Promotional campaigns
#1. Using China as a manufacturing base
All of the micromax phones are made in china, because of low-cost production. FoxxConn Manufactures phones for Micromax now in china. Because of the Good reputation of Foxconn, this has put Micromax in a better position to compete with other brands.